You might find plenty of people who hate Pro Tools in forums or on social media, but you’ll also find plenty of people who love it too. It doesn’t matter how many of those articles you read, Pro Tools is still the industry standard. Still don’t believe us? Go do a search here and see how many studios that don’t use Pro Tools.Īhh, but you say, X magazine has a best DAW of 2022 and it’s not Pro Tools. Several DAWs have more users than Avid has with Pro Tools, in some cases by several hundred thousand, but it’s still Pro Tools that owns the professional studio space. If it’s that all your friends use X instead of Pro Tools then that’s not an argument either, Pro Tools is still the industry standard. If your argument is your DAW has more features, that’s irrelevant. If you are already frothing at the mouth and hate what you are reading and ready to put your keyboard through the desk as you type a furious riposte in the comments, just wait one second. Are there other DAWs on those premises, quite likely, but Pro Tools is the one you’ll find most used. There are many DAWs that offer far more features, free updates, are more stable, but walk into 99% of professional studios around the world and you’ll still find Pro Tools - this is the same in both music and post. Go to any audio college or university and check out what DAW is used for preparing students for working in a professional studio and guess what you’ll find in over 90% of them? Yep, it’s Pro Tools. What industry standard means is that it’s the most used by professionals in professional studios. Industry standard, has never meant that a product is the best selling, the most feature packed, the most up to date, or the cheapest, or the most cracked for that matter. At the worst point the Avid Facebook page had comments on almost every post that one would expect to be aimed at those who torture puppies, it was carnage.Īfter all that, Avid seem to be stronger than ever and Pro Tools dominance as the industry standard in the professional studio world remains stable. Given the almost suicidal period Avid went through for several years, anyone remember Avid Everywhere? The list of PR missteps over those years were longer than our arm. There are regular prophecies online about the end of Pro Tools and the death of Avid, but in the words of Mark Twain when a newspaper wrongly printed his obituary “The reports of my death are greatly exaggerated.”ĭespite a pretty awful period under their previous CEO, where they seemed to botch every product launch possible, including the transition to subscriptions, Avid came back fighting under the leadership of Jeff Rosica. In a recent online article we saw written “It’s commonly believed that professional studios only use Avid Pro Tools but that’s a dated idea.” We can only assume the author doesn’t spend much time in professional studios.
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